Freedom of Speech
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Imagine a physician diagnosing a frail senior patient with hypercholesterolemia, but instead of writing a prescription for the most appropriate statin for that specific patient, the physician is forced to give a list of all available treatment options—and let the patient make a decision on his or her own. Of course, no one knowledgeable about the healthcare system would ever allow this situation to develop. This decision would be too difficult for any patient to make, let alone a nursing home resident suffering some level of dementia, yet this is the situation that the Centers for Medicare & Medicaid Services (CMS) has set up when it comes to physicians and other providers directing their patients to the Medicare Part D plan that provides them the best access to those medications needed for that specific patient.
As a result of CMS marketing guidelines and direction to state surveyors, nursing home providers are unable to give their residents specific information as to the prescription plan that provides the greatest access to medications.
A QUESTIONABLE STANCE
In an effort to create an environment that promoted prescription drug plans to come into this new market, CMS wrote the rules so that there was an even distribution of members. While this may present the best opportunity for prescription drug plan (PDP) success, it does not bode as well for Medicare beneficiaries, especially the frail, dually eligible nursing home residents.
So, CMS wrote very restrictive guidance to nursing home providers regarding what they could not say about specific plans. But CMS did not stop with this guidance; they went further by providing state surveyors with a directive to monitor against facilities that directed residents to specific plans, despite whether this was actually in the residents’ best interest.
But who should direct residents to specific prescription plans? The answer for CMS is that residents should stay with the prescription plan that they were automatically enrolled in, although this strategy is questionable given that a report from the Office of Inspector General (OIG) found that only 18% of dually eligible elderly persons were automatically enrolled in plans that paid for all of the most common medications used by this group. In addition, the OIG found that 30% of the dually eligible elderly were assigned to plans that excluded 15% or more of the most common medications utilized by this group.1
Another option would be that prescription plans educate Medicare beneficiaries as to which plan is best suited for them, although this approach was also found to have major difficulties. The Government Accountability Office (GAO) determined that Medicare plans gave erroneous or incomplete answers twice as often as correct ones to seniors seeking drug benefit information.2
HIPPOCRATIC OATH
Unlike any other profession, physicians have an obligation to work for the health of their patients, and this can only be accomplished through physicians speaking freely to their patients. The Hippocratic Oath lays the foundation for physicians always acting in the best interest of their patients.
Physicians have an obligation to do their best for their patients; it’s unfortunate when obstacles are placed in the way of this goal. But that is exactly what is created by the CMS marketing guidelines. Given the potential benefit provided by healthcare providers and the difficulties already demonstrated when this important decision is left to chance, or when the prescription plans themselves do the directing, CMS should not only waive these restrictions but should give healthcare providers resources so they can promote the most appropriate plans to their Medicare patients.
NEXT
Despite the fact that there are still more than 50 pieces of legislation out to make changes to the Medicare Modernization Act (MMA), there are no pieces to correct these marketing restrictions.
REFERENCES
1. Department of Health and Human Services. Office of Inspector General. Dual Eligibles’ Transition: Part D Formularies’ Inclusion of Commonly Used Drugs. Available at: http://oig.hhs.gov/oei/ reports/oei-05-06-00090.pdf. Accessed August 10, 2006.
2. United States Government Accountability Office. Report to Congressional Requesters. Medicare Part D. Prescription Drug Plan Sponsor Call Center Responses Were Prompt, but Not Consistently Accurate and Complete. Available at: www.gao.gov/new. items/d06710.pdf. Accessed August 10, 2006.
3. Centers for Medicare and Medicaid Services Long Term Care Guidance. Available at: www.cms.hhs.gov/PrescriptionDrugCovContra/Downloads/LTCGuidance.pdf. Accessed August 2, 2006.
4. Centers for Medicare and Medicaid Services Medlearn SE0544 to Nursing Home Administrators. Available at: www.cms.hhs. gov/MLNMattersArticles/downloads/SE0544.pdf. Accessed August 2, 2006.
5. Report on Medicare Part D Marketing Guidelines. Available at: www.vapharmacy.org/vpha/Legislation/Medicare_Updates/Medicare_6_28.pdf. Accessed August 10, 2006.
6. Rotunda RD. CMS Information Policy Under Medicare “Part D” Creates 1st Amendment Problems. Washington Legal Foundation. Available at: www.wlf.org/upload/070706rotunda.pdf. Accessed August 2, 2006.







